Zero Water vs Brita: Which One Should You Buy?


Not everyone has the budget to buy a whole house reverse osmosis system, so instead, they often resort to buying bottled water for drinking, brushing your teeth etc. Over the years this can add up to quite a large expense. One alternative is to look for the best water filter pitcher for your needs.

When you’re buying a product for your home you want the best that you can get. This applies even more when the item in question is an aid to your health, so it’s sometimes necessary to take a little bit of time out, read the reviews then choose the product that is right for you. We opted to review the zero water vs Brita water filter brands primarily because they are both market leaders, offer good products that are both popular and affordable.

When it comes to health and water, many people are aware that water from the city supply or even your own well isn’t always free from contamination, chemicals or other additives, we know there are plenty of different brands and quality of water filter cartridge types, and we’re going to look here at a couple of the popular brands Zero Water and Brita, see what their products stack up like.

We have narrowed it down to a couple of the most popular brands, so we’ll look at  Zerowater vs Brita and to make the comparisons as equal as possible we’ll look at similar products from both manufacturers. Our Zero water reviews are impartial, same with our Brita selections.

There are 3 different product segments we have broken this down into; best water filter pitcher, best water filter dispenser and finally water filter cartridge types.

Best Water Filter Pitcher to buy in 2023

We’re going to look at a couple of products, including zero water and Brita most similar to compare to help make any choice as easy as possible. These are in no specific order of preference.

Comparison of Brita and Zero Water Filter

Brita Grand

  • Filter: Standard
  • Capacity: 10 cups
  • Contaminants removed: 5+
  • Filter lifespan: 40 gallons or 2 months
  • Warranty: 90 days
ZeroWater Pitcher

  • Filter: 5 stages
  • Capacity: 10 cups
  • Contaminants removed: 23
  • Filter lifespan: 3-5 months
  • Warranty: 90 days


ZeroWater 10 Cup Pitcher with Free TDS Meter ZP-010

ZeroWater ZP-010, 10 Cup Water Filter pictcher

Why the Zero water 10 cup pitcher?

We like this product along with over 1,400 people looking at the reviews, as zero water filters are easy to handle, have a one-handed “push to dispense” spout to fill any bottle or cup and isn’t too heavy to lift, making it ideal for people of all ages.

5 stage filtration process is one of the best on the market and the results speak for themselves. ZeroWater’s patented Ion Exchange System with Five-Stage Technology delivers the only filtered water to measure absolute 000 PPM (parts per million) on the TDS meter.

Compare those figures to US average tap water TDS meter readings which come in at between 190 and 200 PPM. Conventional filtered water measures between 030-500 PPM, and bottled water between 000-350 PPM.

Also available in the smaller 8 cup size – ZeroWater 8 Cup Pitcher with Free TDS Light-Up Indicator if you prefer.

We also suggest you check out the sleek, stylish, brushed stainless steel design model, ZeroWater 8 Cup Stainless Steel water filter pitcher with Free TDS Meter, this model looks great in a modern kitchen, check it out here.

Brita Everyday Water Filter Pitcher, 10 cup

Brita Standard Everyday Water filter pitcher

So the 10 cup contender from Brita filters is the Brita everyday water filter pitcher, 10 cups.

We like this countertop water filter pitcher for several reasons, as do thousands of other users.

Where do we start, one of the best-known brand names Brita filters are known around the globe. This large, white Brita 10 cup water pitcher comes complete with 1 easy to use filter, so you’re ready to go.

Reduces chlorine taste and odor, copper, mercury and cadmium to deliver healthier, great-tasting water and you’ll soon see the difference.

Filters last on average for these 2 months or 300 fills, so again great value for money.

Are customers happy? over 4,000 have left positive reviews so you be the judge.

If you’re looking for a slightly smaller option, then consider the Brita 6 Cup Space Saver BPA Free Water Pitcher with 1 Filter.

This funky smaller version comes in white, black or stylish red and once again the filter life is approximately every two months or every 40 gallons.

Comparison of Best Water Filter Dispensers:

Looking at the best water filter dispenser, for the refrigerator, we have the following to choose from.

Brita 18 Cup UltraMax Water Dispenser with 1 Filter,

Brita 18 Cup UltraMax Water Dispenser with 1 Filter,

This large 18 cup Brita UltraMax Water Dispenser is available in black, grey or white and comes ready to go with 1 easy to change filter.

The Brita UltraMax water filter dispenser fits smoothly into the refrigerator and is designed with a spigot for dispensing the water as well as a flip-top lid for easy refilling.

Comes with just a single filter you say? Not to worry as each should last about 40 gallons or approximately every 2 months on average.

ZeroWater 23 Cup Dispenser with TDS Meter ZD-018

ZeroWater 23 Cup Dispenser with TDS Meter ZD-018

Zero water 23 cup dispenser is another very popular product in the market, but why is this?

Nothing better than going to the refrigerator and getting a nice chilled glass of water, except knowing this water is clean and healthy.

What you’re getting here is the only zero water Filter Pitchers Certified by NSF to Reduce both Lead and Chromium as the

5-Stage Filtration removes 99.6% of Dissolved Solids

Doesn’t have to be on a shelf in the refrigerator as it also sits neatly on the counter in the kitchen, so it’s also ideal as a countertop water filter option too.

Best Cartridge Types: Zero water VS Brita  

Once again these are in no particular order, we’re wanting just to give an insight into the more popular and easy to get hold of water filter cartridge types. An often asked question is when customers are searching for the best aftermarket refrigerator water filter such as Zero water and Brita filter, so hopefully, this will help decide.

ZeroWater Replacement Filter for Pitchers, 2-Pack – ZR-017

ZeroWater 5-Stage Replacement Filter, 4-Pack, White

What we like is the ease of getting replacements to fit specific products in the Zero Water filters as these filters fit ALL ZeroWater filter Pitchers and Dispensers so you’re not having to buy all different variants.

Also available in singles, 3, 4, 6, 8, 12 or packs of 20, so it may be worth buying in bulk for better savings. Depending on your household size, ZeroWater Replacement Filter for Pitchers, 4-Pack – ZR-006 could be one to look at. We suggest you keep an eye open for any zero water filter coupon that may be available which again will help bring cost price down.

These filters remove 2x more Dissolved Solids thanks to 5-Stage Filtration, compared to conventional 2-stage filtration products.

Brita Pitcher Replacement Filters, pack of 10

Bitra Pitcher Replacement Filters

Comparing Zero water and Brita filter, The Brita water filter replacements reduce chlorine taste and odor, zinc, copper, mercury and cadmium, often found in well or tap water.

They’re easy to replace, require no pre-soaking but also offer great value for money.

1 water filter can replace 300 standards 16.9-ounce water bottles, so we’ll let you do the math! Yes, they’re also available in packs of 3, 6 or 8 but we tend to order the 10pack size just for the better value saving.

Feedback & Complaints by Customers

Customers feedback & Reviews about Brita:

Since the brand was founded in 1917, Brita filter has received tens of thousands of positive customer reviews. Brita replacement filtering cartridges have nearly 27,000 reviews on Amazon, and they currently have a 4.7-star rating.

“Its affordable and effective products are praised for their ease of use and affordability. Reviews generally remark on the fact that Brita filters cartridges match perfectly inside the system, delivering great tasting water.”

Customers have reported that Brits’ new water filtering cartridges have the potential to leak if they are not seated properly. They have recently upgraded their water filter cartridges. The replacement indicator for Brita filter isn’t 100% accurate and it’s best to adjust replacements according to one’s usage and water quality.

Customers feedback & Reviews about Zero Water:

Over 22,000 ZeroWater filer reviews rate their 5-stage filtering cartridges 4.5 out of 5 stars, making them the top-rated product. Water filters from Zero Water filter are highly rated by customers for their water filtration abilities, and the free total dissolved solids meter included with the system was highly appreciated.

“The Zero Water filter TDS readings were superior to other brands’ readings, according to a number of people who compared the two.”

A major complaint from customers was the short lifetime of the filter cartridges. The company received complaints from customers that they had to change theirs after not longer than a month. A filtering product may reach the end of its life faster if the water quality is poor – contaminants in the water can lessen the filter’s life. The issue with quality control seems to also be a concern as some customers reported that they received a faulty or defective product.

What is better, Brita or Zero Water?

Zero Water

Comparing Zero water and Brita Water filter, both products are highly regarded for their positive attributes, and they are both popular among consumers. Moreover, there are several similarities between the two brands in terms of design and style, but the main difference is their filtering processes.

If you would like to change your filter fewer times and prefer a brand with an international reputation, then one of Brita filters might be the best choice for you.

If you want to be able to remove more total dissolved solids ZeroWater’s products may be better suited to your needs. They also include a handy TDS meter that you can use for testing your water quality before and after using a filter system.

Zero Water vs Brita Conclusion:

People want to look after their health, to ensure they have access to healthy and safe drinking water. Price isn’t always the best factor here, it is a false economy to waste money on products that don’t work. Hopefully, our zero water and Brita filter reviews has helped you make an informed decision.

If you’re unsure as to the type of water filter or filtration if you really want to know what different filtration systems do, visit the NSF website (NSF tests certifies water filtration products) at

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